Mediahustler


Lance Armstrong x Nike: STAGES Launch >

nike stages kaws Lance Armstrong x Nike: STAGES Launch

Lance Armstrong and Nike unite to launch STAGES, a global art show to raise funds and awareness for the fight against cancer.

Paris, (July 16, 2009) – To heighten global awareness of the cancer burden, Lance has teamed up with Nike to present “STAGES,” an art show that benefits The Lance Armstrong Foundation.

Engaging the creative community in the fight against cancer, “STAGES” exhibits over twenty original works of art in response to the devastating disease with a distinct focus on the subject of survivorship. The show features some of the world’s most accomplished and promising international artists, including Ed Ruscha, Cai-Guo Qiang, Richard Prince, Catherine Opie, KAWS, Eric White, José Parlá, Christopher Wool, Tom Sachs, Dzine, and Rosson Crow.

The show unites the worlds of art, philanthropy and sport in a unique celebration of human potential inspired by Lance and dedicated to the fight against cancer. “It will project hope, strength and commitment to millions and carry the LIVESTRONG Global Cancer Campaign all over the world. I am humbled by the effort and energy given by so many to bring STAGES to life.“ said Lance Armstrong.

Nike continues to be a long time supporter of both Lance Armstrong and the Lance Armstrong Foundation, creating the yellow wristband in 2004, which gave global visibility to the foundation. To date there are over 70 million bands that have been worn by supporters throughout the world.

“We’re taking the LIVESTRONG message, which is already in the global lexicon, and giving it a different type of energy and voice. At the same time we’re combining the fight against cancer with sports and art to create a larger community that is aware and engaged in the fight against cancer,” said Mark Parker, CEO & President, Nike Inc.

The show opens to the public on Friday, July 17th following a preview today for invited guests at the world renowned Galerie Emmanuel Perrotin in Paris. It will also travel to the United States this fall. All work is available for purchase with proceeds directly benefiting the Lance Armstrong Foundation.

Contributing Artists:
Cai Guo-Qiang, Rosson Crow, Jules De Balincourt, Dzine, Shepard Fairey, Andreas Gursky, KAWS, Geoff McFetridge,Yoshitomo Nara, Catherine Opie, José Parlá, Raymond Pettibon, Lari Pittman, Richard Prince, Ed Ruscha, Tom Sachs, Kenny Scharf, Eric White, Christopher Wool, Aaron Young

(source: hypebeast.com)



Sale Art Car Boot Fair >

Logo-acbf-2009-small_m

Ah the joys of the Chapman Brothers on the cheap or Peter Blake for pennies? It’s has to be London’s unlikeliest market – the Vauxhall Art Car Boot Fair . Last year Londoners descended in droves to see a drab East End car park transformed into a kind of bargain basement Tate Modern. Sarah Lucas sold personalised mugs out the back of a London cab, Gavin Turk doled out car-tyre prints to punters who pay by the metre, and burlesque dancers, beatboxers and chefs did their thing to keep the party going. To be honest this event sorts out the art world’s men-of-the-people from the elitists – you can’t see Damien Hirst auctioning one of his blinged-up skulls from the back of a Ford Fiesta – and leaves us ordinary Londoners with the best chance of an arty bargain this side of the Royal Academy Secret Postcard exhibition. Essential.

where?
Truman Brewery, Brick Lane, E1
 
when?
Sunday 14 June – 12pm-6pm
 
how much?
Free

(source: http://lecool.com/cities/london/newsletters/current.html)



Reebok Pump’s 20th Anniversary >

In a year which has already seen the return of questionable fashion trends such as figure-hugging leggings, the body con dress and polka dots, Reebok is set to return to the 1980s to celebrate the 20th anniversary of the Reebok Pump.

Reebok Pump

The brand is gearing up for its presence at urban wear tradeshow Bread & Butter in Berlin this summer, where its key new Pump ranges will be unveiled.

The original Reebok Pump was a collaboration between Reebok’s Paul Litchfield and industrial design firm Design Continuum. It was released in 1989, as a basketball high-top shoe.

The 1990s saw Reebok promote the shoes with celebrities such as Greg Norman, Bill Walton and Michael Chang with the strapline ‘Pump up and air out’. Partly describing the Pump operation and partly a stab at rival Nike’s Air cushioning, the Pump campaign proved popular for Reebok.

Despite its price of around £100, it became something of a status symbol on urban basketball courts and eventually in suburban high schools. After the success of the basketball shoe, Reebok designed pump shoes for football and other sports.

Reebok is planning a series of global retail partnerships to promote the 20th anniversary with new footwear and clothing ranges, and campaign activity through its agencies M&C Saatchi, DDB and Glue.

Low-key promotional activity has already started. ‘Reebok Pump 20th Anniversary’ has already sponsored menswear designer Christopher Shannon’s London Fashion Week show this year, which saw the designer show new Reebok designs the Reebok Ex-O-Fit SG and Reebok AXT Pump trainers which inspired his latest collection.

mediahustler will be one of the first inline for these beauties, SIZE 10 PLEASE!

(source: www.marketingmagazine.co.uk)



LOUIS VUITTON: ART, FASHION & ARCHITECTURE BOOK >

A powerful entity in the world of fashion, Louis Vuitton’s reach over the years has extended much beyond its humble beginnings as a luggage brand. In its latest book release, LV’s unparalleled reach over numerous facets of society and design are outlined in its self-titled book, Louis Vuitton: Art, Fashion and Architecture.

The publication explores many aspects of LV that have created their image into what it is today providing an insight to the various projects and people they have come across effecting the luxury brands existence.  With 400 pages discussing the history and association with numerous personalities from the world of art, architecture, design, photography and fashion.

A special deluxe version will release on September 1 online at LouisVuitton.com and at Louis Vuitton stores and features artwork by Takashi Murakami. Here is a synopsis of the book as well as a three-question interview with Yves Carcelle, Chairman and CEO of Louis Vuitton.  A cornerstone of creativity, the Louis Vuitton book will be available in three languages, English, French and Italian.

The deluxe edition designed by Takashi Murakami: Hardcover with a “LV with Hands” jacket and a plexiglass slipcase engraved with Damier pattern is on sale exclusively in Louis Vuitton’s stores and on LouisVuitton.com

(source: http://www.ilvoelv.com)



Microsoft’s ‘FUN HOUSE’ – an advertising success…! >
June 4, 2009, 1:29 pm
Filed under: art/design/architecture, pr, rant/review | Tags: , , ,

Thanks to Apple the standard of marketing undertaken by computer and tech companies has dramatically increased.

Apple showed the world that tech products can be ‘sexy’ and marketed creatively. The latest brand in this realm to take a creative approach to advertising is Microsoft. New Zealand agency Y&R zoomed in on the idea of home entertainment for this series of ads for the software giant. Promoting Microsoft Vista, which allows you to access your phone, music and photos etc from your PC, the ads are anchored around the idea of making your home a theme park of entertainment – a bouncy castle of fun.

kids

This is very smart indeed, it highlights how the market is changing and creative ideas are achieving heights far beyond previous examples, tapping into the lateral and imaginative thinking that coax’s our child-like state to make an appearance whilst evoking our aspirational need to get involved.

LIKE IT!

(source: http://www.thecoolhunter.net/ads)



CHU it up…! >

pg1725

mediahustler had the great fortune to meet up with grafitti veteran CHU today.

Visiting his Hackney based studio was a great experience, the guy has been doing this since the early eighties and it is evident he has gotten it down to a fine art. Looking at some of his latest work, there is definitely no sign of him slowing down – in fact, it appears things get better with age…

Above and beyond the usual tags on the streets these days, CHU is pushing out some special pieces that set him aside from the rest of the spray-can bandits, one example of this being his work with 3D in which his manipulation of stereoscopics mean his projects really do jump of their surface – it’s massively impressive and word on the street is, CHU will be doing a one off, ‘big project’ to mark the 10th anniversary of this procedure and to pay homage to one of his biggest inspirations that will blow Londoners minds!

To see some examples of the Walsall born artist including collaborations with the Tank Girl and Gorillaz illustrator Jamie Hewlett for the ‘ Monkey Train ‘ in which the two decorated a Virgin Pendolino (9 carriages) train on its maiden voyage to Manchester Piccadilly depicting a scene each from the forthcoming theatre production of ‘Monkey: Journey to the West’.

Click here. for his portfolio and find some examples of his work below…

(3D self-portrait)

(freestyle on static tube train in East London)

CHU also mentioned he will be doing a lot of live work over the summer including some stuff at Glastonbury so if you are there make sure you check him out as you won’t be disappointed.

WATCH-ME-MAN! 



PPQ for Vodafone PPPARTY >

Last night saw the launch of PPQs collaboration with mobile service provider Vodafone in which they created a rather chic and stylish bag to protect and transport their Dell Inspiron Mini 9 netbook.

PPQ

mediahustler managed to blag an invite to the event held at PARAMOUNT in London last night and admittedly schmoozed & boozed more than I expected, in my defence the free Barcadi Mojitos and Peroni were too good to decline.

Also in attendance were Lola and Tali Lennox, Leah Wellar, Assisi Jackson, Jazzy De-Lisser, Fifi Brown, and obviously PPQ designers Amy and Percy

Word on the top level venue was that Peaches Geldof was on the phone to the girls all night letting them know she was on the way – but she left as soon as she turned up because she’d heard Feris was inside – awkward…  

Prince Harry’s new love interest Caroline Flack was also there eyeing up the PPQ bags as DJ’s c’est jour Broken Hearts were playing their usual retro-spectacular set.

The venue was packed, even beyond its finishing time to which the guests hurried to the after party at West End club M*vida where Clack, Amy and Percy all hit the decks.

Overall it was a great night, highlight to this beyond the drinks was meeting American VOGUE editor Mark Holgate…

Until the next party, mediahustler out…



Brooke Shields is BACK…! >

mediahustler is a young man and like many others, the appeal of a hot older women is more than a little alluring. Fortunately for us, to suffice our needs the latest edition of Australian magazine KURV has done us proud…

Remember  Brooke Shields of Blue Lagoon fame? Well shes back. Out of the bright lights of celebrity as such since her Calvin Klein lingerie campaign which she famously taunted “nothing gets between me and my Calvin’s”. More recently she appeared in an episode of Sex And The City or more controversially in an incident in which the US TV star of 24 Kiefer Sutherland assaulted a man whilst defending Shields honour – apprently.

She has thankfully returned for an initmate photoshoot by photographer Tony Duran in which she and model Chris Fawcett reveal what every guy is probably dreaming of.

KURV MAGAZINE

KURV MAGAZINE

KURV MAGAZINE

Duran said of the shoot “It is a raw, sexy, yet sophisticated shoot, 28 pages of Brooke.”

To see more of the provacative shoot click here.

BANG TIDY.



Raf Simons pays tribute to 100 years of Fred Perry >
May 19, 2009, 7:19 am
Filed under: art/design/architecture, celebrity/showbiz, fashion/style, pr | Tags: , ,

The 100th Anniversary of, arguably Britain’s greatest tennis player of all time, Fred Perry, frequent collaborator Raf Simons contributes his design expertise to a reinterpretation of the classic outfit worn by Mr. Fred Perry in 1947 as well as several other commemorative items.

This special collection will feature the outfit in its entirety, down to a pair of tennis shoes reworked into a classic brogue silhouette, celebrating Perry’s remarkable legacy.

raf simons fred perry 100th 1 Raf Simons x Fred Perry 100th Anniversary Collection

These commemorative offerings look to make their debut in the coming months at select Fred Perry accounts as the centenary celebrations began yesterday, marking the birth of the late, great Frederick John Perry.

Aside from the 100th Anniversary Apparel Collection, quintessential brand Fred Perry collaborates with legendary Italian company Piaggio on a limited edition run of their signature Vespa scooter. Only being offered within Europe (UK/France), Japan, and the US, these special Vespa’s will see a production run of 100, each featuring iconic Fred Perry detailing throughout. A release is expected for August of this year.

fred perry vespa 100th anny 00 Fred Perry 100th Anniversary Vespa Scooter

In addition to the festivities, a 100th Anniversary website has been launched, which can be accessed by clicking here.

 (source:http://hypebeast.com/)



InPictures: MediaGuardian offers a lot of front…>

MediaGuardian have selected their favourite magazine front pages from 1984 – the year media-focussed supplement to the Guardian was born.

The eight front covers from the last 25 years include an overview of what made them so special with highlights from Smash Hits, Cosmopolitan and TIME magazine.

Click here for the full list.