Filed under: celebrity/showbiz, comedy/fun, entertainment, film/tv, pop culture, pr | Tags: Amy Winehouse, Angelina Jolie, Fat Princess, Keira Knightley, Naomi Campbell, PlayStation, The Sun, Victoria Beckham
PlayStation capitalises on our weight and celebrity obsessions in this unusual promotion for their new game ‘Fat Princess.’
Celebrities who are notorious for being skinny were transformed into their fat princess versions to promote the new game. This includes Angelina Jolie, Victoria Beckham, Naomi Campbell, Keira Knightley, Amy Winehouse, Paris Hilton, Madonna, and Cheryl Cole.
As for the game itself, the Sun explains, “It pits two hordes of players against each other in a comic medieval battle royale.”
BRILLIANT!
(source: trendhunter.com)
Filed under: art/design/architecture, awards/ceremonies/lists, celebrity/showbiz, fashion/style, pop culture, pr | Tags: Lance Armstrong, Nike, STAGES
Lan
ce Armstrong and Nike unite to launch STAGES, a global art show to raise funds and awareness for the fight against cancer.
Paris, (July 16, 2009) – To heighten global awareness of the cancer burden, Lance has teamed up with Nike to present “STAGES,” an art show that benefits The Lance Armstrong Foundation.
Engaging the creative community in the fight against cancer, “STAGES” exhibits over twenty original works of art in response to the devastating disease with a distinct focus on the subject of survivorship. The show features some of the world’s most accomplished and promising international artists, including Ed Ruscha, Cai-Guo Qiang, Richard Prince, Catherine Opie, KAWS, Eric White, José Parlá, Christopher Wool, Tom Sachs, Dzine, and Rosson Crow.
The show unites the worlds of art, philanthropy and sport in a unique celebration of human potential inspired by Lance and dedicated to the fight against cancer. “It will project hope, strength and commitment to millions and carry the LIVESTRONG Global Cancer Campaign all over the world. I am humbled by the effort and energy given by so many to bring STAGES to life.“ said Lance Armstrong.
Nike continues to be a long time supporter of both Lance Armstrong and the Lance Armstrong Foundation, creating the yellow wristband in 2004, which gave global visibility to the foundation. To date there are over 70 million bands that have been worn by supporters throughout the world.
“We’re taking the LIVESTRONG message, which is already in the global lexicon, and giving it a different type of energy and voice. At the same time we’re combining the fight against cancer with sports and art to create a larger community that is aware and engaged in the fight against cancer,” said Mark Parker, CEO & President, Nike Inc.
The show opens to the public on Friday, July 17th following a preview today for invited guests at the world renowned Galerie Emmanuel Perrotin in Paris. It will also travel to the United States this fall. All work is available for purchase with proceeds directly benefiting the Lance Armstrong Foundation.
Contributing Artists:
Cai Guo-Qiang, Rosson Crow, Jules De Balincourt, Dzine, Shepard Fairey, Andreas Gursky, KAWS, Geoff McFetridge,Yoshitomo Nara, Catherine Opie, José Parlá, Raymond Pettibon, Lari Pittman, Richard Prince, Ed Ruscha, Tom Sachs, Kenny Scharf, Eric White, Christopher Wool, Aaron Young
(source: hypebeast.com)
A cricket umpire is seen swigging from a pint and then relieving himself while overseeing a match in a new viral video from the alcohol awareness charity Drinkaware, featuring England fast bowler James Anderson. The light-hearted campaign, under the slogan Drink Less, Miss Less, is the first in a series of Drinkaware videos, and it doesn’t mess around with niceties. The final credit reads: “Alcohol makes you pee more than water or soft drinks – pace yourself and miss less.”
To see the clip click here.
(source: mediamonkeyblog)
Filed under: comedy/fun, entertainment, film/tv, news, pop culture, pr | Tags: BBC 2, The Stig, Top Gear
Some say he drinks petrol, never sleeps, was raised by wolves, and his favourite philosopher is Immanuel Kant – various lists of the Wonders of the World have been compiled over the ages to catalogue the most spectacular man-made constructions and natural things in the world but none have ever been able to document the conundrum that is THE STIG…
The identity of the mystery driver who tests high-performance cars, has eluded even the smartest of brains until he shed his helmet revealing on air in a moment that shocked and stunned viewers.
To see this epic moment of clarity, check out the below:
Question is, was this revelation legit or merely a stunt to raise the ratings of the show and profile of the individual supposedly behind helmet?!
Filed under: fashion/style, party/event/social, pop culture, pr, press/media | Tags: Bread & Butter, Reebok
The 2009 BREAD & BUTTER is almost upon us, on July 1st the “tradeshow for selected brands” will provide the concept of an innovative trade fair event for the progressive, contemporary clothing culture.
After four successful years in Barcelona, BREAD & BUTTER is returning to its hometown Berlin – a city full of creativity, power and innovation!
As an international specialist trade fair for Street and Urban Wear, BREAD & BUTTER represents a marketing and communication platform for brands, labels and designers from the areas of Denim, Sportswear, Street Fashion, Function Wear and Casual Dressed Up, as well as for suppliers from the preliminary stage of the textile industry.
With a unique brand portfolio, BREAD & BUTTER confirms its position as the leading international trade fair and trademark – it is the meeting point for buyers, traders and representatives from the textile industry press.
Like no other event, the “tradeshow for selected brands” reflects the culture and brand philosophy of its exhibitors: the brands exhibiting at BREAD & BUTTER present themselves according to their brand direction with their complete versatility.
Twice each year, the “tradeshow for selected brands” brings together both inspiration and business according to the basic principle of “Fun & Profit”. Its early date makes BREAD & BUTTER the kick-off event within the industry.
One of the shows highlights will include Reebok’s unveiling of the new and revised classics, the Reebok Pump to celebrate the the trainers 20th anniversary.
To check out which other brands will be in attendance showcasing their latest offerings click here.
Filed under: entertainment, film/tv, new media/technology, pop culture, pr | Tags: 'Transformers: Return of the Fallen, Giant Effing Robots, Megan Fox, Michael Bay, Paramount Pictures International, Rubber Republic, Shia LaBeouf, Stephen Spielberg, The Real Effing Deal
Paramount Pictures has launched a worldwide blog campaign to promote the release of ‘Transformers: Return of the Fallen’ featuring video footage of robots “taking over the world”.
The campaign is based around two conspiracy blogs, The Real Effing Deal and Giant Effing Robots, which are run by characters from the new film and track various bizarre robot sightings across the world.
Transformer robots have so far been “spotted” in Tokyo, Berlin, Rome and Barcelona. Videos and photos of these mock sightings have been posted online.
One video shows robots appearing at the Champion’s League final in Rome.
The most recent “sightings” have been in France and the UK. In France two model-aeroplane enthusiasts watched their plane crash and transform into a robot.
In the UK, there was a similar incident involving a scooter transforming into a robot and running off in the darkness.
The overall objective of the campaign is to allow fans to get more involved in the film’s back story and find out what has happened since the first instalment.
Thousands of internet users have visited the blogs to date, interacting with the blogging characters by posting hundreds of comments and theories.
Heath Tyldesley, marketing director for Paramount Pictures International, said: “Extending the narrative of the film into the real world prior to a film’s release is a great way of building buzz and awareness among fans and viewers, rewarding them for their engagement with the first film.
“Directors are really embracing broadening the platforms of the films narrative to include the web and Michael Bay is no exception.”
‘Transformers: Return of the Fallen’, is the sequel to ‘Transformers’, which was released in 2007.
Lead characters Shia LaBeouf (as Sam Witwicky) and Megan Fox (as Mikaela Banes) are back in the sequel, joining the heroic Autobots in the fight against the evil Decepticons who are out to steal the sun.
Directed by Michael Bay and executive produced by Stephen Spielberg, ‘Transformers: Return of the Fallen’ is out in the UK on June 24.
Matt Golding, creative director at Rubber Republic, said: “These clips not only take the world of the film into new spaces where fans can engage online, but also provide additional content around the film driving awareness of the release.”
(source: www.brandrepublic.com)
Filed under: awards/ceremonies/lists, entertainment, environment, fashion/style, film/tv, good/bad/ugly, pr, press/media, rant/review | Tags: BBC, Cadbury, Google, Marketing, Marks and Spencer, Morrisons, Reputation Institute, Smith & Nephew
A recent survey by the Reputation Institute has revealed that the determining factors behind the most reputable companies, as perceived by the British public were transparency and ethics.
Marks and Spencer, Smith & Nephew, Cadbury and Morrisons are ranked as the most reputable companies according to the survey of more than 5,000 consumers. It revealed that next to delivering strong products and services, consumers wanted companies to act transparently and ethically, and to prove that they care about society.
These results highlight how the worlds banks and most recently, the MPs expenses scandal has affected peoples level of trust as they opt for good honest brands and companies to consume in these times of distrust and economic downturn but do the results really reflect the nations views?!
A number of comments on the Marketing magazine website post question on survey’s validity. The opinions question this and in theory, every other survey or poll flagging how for example, 5,000 subjects does not necessarily represent the 60 plus million other British resident’s thoughts and beliefs.
Aware that reality of surveying the entire British public is unachievable, this is not the only flaw, the spread on scores… there are 9 companies with a score of roughly 69 and the ranking is based on a second decimal place and if you take normal boundaries for confidence, intervals on the actual scores for a “survey” this whole premise of ranking at this micro score level is nonsense from a professional research perspective.
Additionally the companies featured in this do not appear to be the ones Joe Public would immediately recognise, as it is a consumer survey surely the likes of Google and the BBC would be mentioned?! Whilst mediahustler is a rather media-savvy individual, it still took a few moments to clock some of the companies so how would everyday folk be able to give a knowledgeable and therefore recordable opinion?!
It unfortunately brings into question the transparency of these results, guess we can’t believe everything we are told – news flash?! No, just a rant….
Full list below:
| Top 50 companies with the best overall reputations | ||
| Rank | Company | Global Pulse Score |
| 1 | Marks & Spencer | 78.23 |
| 2 | Smith & Nephew | 77.58 |
| 3 | Cadbury | 77.58 |
| 4 | William Morrison Supermarkets | 77.16 |
| 5 | Rolls-Royce | 77.09 |
| 6 | Tate & Lyle | 76.84 |
| 7 | Sainsbury | 76.43 |
| 8 | Intercontinental Hotels | 76.16 |
| 9 | Thomas Cook | 75.99 |
| 10 | Inmarsat | 75.31 |
| 11 | PZ Cussons | 74.66 |
| 12 | SAB Miller | 74.25 |
| 13 | Next | 73.77 |
| 14 | Travis Perkins | 73.75 |
| 15 | BHP Billiton | 73.69 |
| 16 | Unilever | 73.6 |
| 17 | Dairy Crest | 73.57 |
| 18 | GlaxoSmithKline | 73.16 |
| 19 | Associated British Foods | 72.81 |
| 20 | The Game Group | 72.69 |
| 21 | WHSmith | 72.43 |
| 22 | Tesco | 72.29 |
| 23 | AstraZeneca | 71.39 |
| 24 | Diageo | 71.33 |
| 25 | WPP Group | 71.29 |
| 26 | Wood Group | 71.14 |
| 27 | GKN | 71.04 |
| 28 | Weir Group | 71.02 |
| 29 | Wolseley | 70.72 |
| 30 | Babcock International Group | 70.67 |
| 31 | Rentokil Initial | 70.38 |
| 32 | Debenhams | 70.31 |
| 33 | Elsevier | 70.09 |
| 34 | Home Retail Group | 70.04 |
| 35 | Go-Ahead Group | 70.03 |
| 36 | Reckitt Benckiser | 69.95 |
| 37 | Xstrata | 69.61 |
| 38 | Johnson Matthey | 69.49 |
| 39 | Sage | 69.47 |
| 40 | Jardine Lloyd Thompson | 69.45 |
| 41 | Vodafone | 69.45 |
| 42 | Taylor Nelson Sofres | 69.38 |
| 43 | Nationwide Building Society | 69.35 |
| 44 | Yell Group | 69.2 |
| 45 | British Airways | 68.98 |
| 46 | Inchcape | 68.78 |
| 47 | BAE Systems | 68.66 |
| 48 | Pearson | 68.55 |
| 49 | Tomkins | 68.46 |
| 50 | Avis Europe | 68.41 |
Filed under: environment, fashion/style, pop culture, pr | Tags: Elzévir Films, EuropaCorp, Google Maps, Gucci, Home, La Redoute, Luc Besson, Puma, Stella McCartney, Yann Arthus-Bertrand, YouTube
Gucci, Stella McCartney, La Redoute & Puma have funded a new full-length environmental film by movie producer Luc Besson (The Fifth Element, Transporter & Taxi franchises) and photographer Yann Arthus-Bertrand, which will was made available on video-sharing site YouTube on Friday.
Home is a 90 minute full-length film, available across Europe for ten days with the YouTube channell also featuring a range of videos including in-depth interviews and a behind the scenes look at the making of the movie.
Coproduced by EuropaCorp and Elzévir Films, Home raises awareness of the current state of planet Earth by showing landscapes from the sky.
Along with its YouTube premier at, Home debuts in 180 countries in cinemas, on more than 80 television stations and on big screens at 80 public places from Time Square in New York, to Champs de Mars under the Eiffel Tower in Paris, to Trafalgar Square in London.
Google Maps will also pinpoint real-world locations where the film will be broadcast and offers educational material on subjects from the movie
To see what the Home Project has to offer, click here.
Filed under: art/design/architecture, pr, rant/review | Tags: Apple, Microsoft, Vista, Y&R
Thanks to Apple the standard of marketing undertaken by computer and tech companies has dramatically increased.
Apple showed the world that tech products can be ‘sexy’ and marketed creatively. The latest brand in this realm to take a creative approach to advertising is Microsoft. New Zealand agency Y&R zoomed in on the idea of home entertainment for this series of ads for the software giant. Promoting Microsoft Vista, which allows you to access your phone, music and photos etc from your PC, the ads are anchored around the idea of making your home a theme park of entertainment – a bouncy castle of fun.
This is very smart indeed, it highlights how the market is changing and creative ideas are achieving heights far beyond previous examples, tapping into the lateral and imaginative thinking that coax’s our child-like state to make an appearance whilst evoking our aspirational need to get involved.
LIKE IT!
(source: http://www.thecoolhunter.net/ads)
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