Filed under: entertainment, film/tv, music, new media/technology, pop culture | Tags: Daft Punk, Garret Hedlund, Jeff Bridges, San Diego Comic-Con, Tron, Tron Legacy
I may not have been born until two years after the 1982 original but I was fortunate enough to catch “Tron” at a later date and I have never looked back since. Now, the highly-anticipated sequel sees an upgrade from analogue to full 3D and given the title “Tron Legacy”.
The original was the very first film to use computer-animation extensively which saw Jeff Bridges play Kevin Flynn a former employee of the software corporation ENCOM who ends up running a arcade.Flynn has been trying to hack into ENCOM’s mainframe computer to find evidence that ENCOM’s senior executive Ed Dillinger stole four video games he created. But Dillinger’s supercomputer “Master Control Program” foils Flynn’s efforts and dictates and controls most of the computer systems. One night, Flynn’s former girlfriend Lora and her boyfriend, ace computer programmer Alan Bradley helps Flynn break into ENCOM to shut down the MCP with Alan’s security program “TRON”. But MCP uses Lora’s matter transmission program and converts Flynn into data and sends him into the computer. Flynn finds himself in a electronic world ruled by the MCP and his evil chief henchman Sark, where computer programs are the alter-egos of their creators and are forced to compete in gladiatorial games. With help from Tron, a heroic and fearless security program and his lover, Yori, Flynn sets out destroy the MCP and help Tron liberate the system from the MCP’s control, by destroying the MCP is Flynn’s only way of returning to the real world.
The new film, “Tron Legacy” is a high-tech adventure set in a digital world that’s unlike anything ever captured on the big screen. Sam Flynn, played by Garrett Hedlund is the tech-savvy 27-year-old son of Kevin Flynn, looks into his father’s disappearance and finds himself pulled into the same world of fierce programs and gladiatorial games where his father has been living for 25 years. Along with Kevin’s loyal confidant, father and son embark on a life-and-death journey across a visually-stunning cyber universe that has become far more advanced and exceedingly dangerous.
With Daft Punk creating the sound track, “TRON Legacy” will be a movie not to miss out on, penned for 2011 release mediahustler is more than a little excited.
The official trailer can be seen below, recently premiering at the San Diego Comic Con it is looking rather slick and to add some texture to this baddass clip click here for the original 1982 trailer.
Filed under: celebrity/showbiz, comedy/fun, entertainment, film/tv, pop culture, pr | Tags: Amy Winehouse, Angelina Jolie, Fat Princess, Keira Knightley, Naomi Campbell, PlayStation, The Sun, Victoria Beckham
PlayStation capitalises on our weight and celebrity obsessions in this unusual promotion for their new game ‘Fat Princess.’
Celebrities who are notorious for being skinny were transformed into their fat princess versions to promote the new game. This includes Angelina Jolie, Victoria Beckham, Naomi Campbell, Keira Knightley, Amy Winehouse, Paris Hilton, Madonna, and Cheryl Cole.
As for the game itself, the Sun explains, “It pits two hordes of players against each other in a comic medieval battle royale.”
BRILLIANT!
(source: trendhunter.com)
Filed under: art/design/architecture, awards/ceremonies/lists, celebrity/showbiz, fashion/style, pop culture, pr | Tags: Lance Armstrong, Nike, STAGES
Lan
ce Armstrong and Nike unite to launch STAGES, a global art show to raise funds and awareness for the fight against cancer.
Paris, (July 16, 2009) – To heighten global awareness of the cancer burden, Lance has teamed up with Nike to present “STAGES,” an art show that benefits The Lance Armstrong Foundation.
Engaging the creative community in the fight against cancer, “STAGES” exhibits over twenty original works of art in response to the devastating disease with a distinct focus on the subject of survivorship. The show features some of the world’s most accomplished and promising international artists, including Ed Ruscha, Cai-Guo Qiang, Richard Prince, Catherine Opie, KAWS, Eric White, José Parlá, Christopher Wool, Tom Sachs, Dzine, and Rosson Crow.
The show unites the worlds of art, philanthropy and sport in a unique celebration of human potential inspired by Lance and dedicated to the fight against cancer. “It will project hope, strength and commitment to millions and carry the LIVESTRONG Global Cancer Campaign all over the world. I am humbled by the effort and energy given by so many to bring STAGES to life.“ said Lance Armstrong.
Nike continues to be a long time supporter of both Lance Armstrong and the Lance Armstrong Foundation, creating the yellow wristband in 2004, which gave global visibility to the foundation. To date there are over 70 million bands that have been worn by supporters throughout the world.
“We’re taking the LIVESTRONG message, which is already in the global lexicon, and giving it a different type of energy and voice. At the same time we’re combining the fight against cancer with sports and art to create a larger community that is aware and engaged in the fight against cancer,” said Mark Parker, CEO & President, Nike Inc.
The show opens to the public on Friday, July 17th following a preview today for invited guests at the world renowned Galerie Emmanuel Perrotin in Paris. It will also travel to the United States this fall. All work is available for purchase with proceeds directly benefiting the Lance Armstrong Foundation.
Contributing Artists:
Cai Guo-Qiang, Rosson Crow, Jules De Balincourt, Dzine, Shepard Fairey, Andreas Gursky, KAWS, Geoff McFetridge,Yoshitomo Nara, Catherine Opie, José Parlá, Raymond Pettibon, Lari Pittman, Richard Prince, Ed Ruscha, Tom Sachs, Kenny Scharf, Eric White, Christopher Wool, Aaron Young
(source: hypebeast.com)
Filed under: comedy/fun, entertainment, film/tv, news, pop culture, pr | Tags: BBC 2, The Stig, Top Gear
Some say he drinks petrol, never sleeps, was raised by wolves, and his favourite philosopher is Immanuel Kant – various lists of the Wonders of the World have been compiled over the ages to catalogue the most spectacular man-made constructions and natural things in the world but none have ever been able to document the conundrum that is THE STIG…
The identity of the mystery driver who tests high-performance cars, has eluded even the smartest of brains until he shed his helmet revealing on air in a moment that shocked and stunned viewers.
To see this epic moment of clarity, check out the below:
Question is, was this revelation legit or merely a stunt to raise the ratings of the show and profile of the individual supposedly behind helmet?!
Filed under: fashion/style, party/event/social, pop culture, pr, press/media | Tags: Bread & Butter, Reebok
The 2009 BREAD & BUTTER is almost upon us, on July 1st the “tradeshow for selected brands” will provide the concept of an innovative trade fair event for the progressive, contemporary clothing culture.
After four successful years in Barcelona, BREAD & BUTTER is returning to its hometown Berlin – a city full of creativity, power and innovation!
As an international specialist trade fair for Street and Urban Wear, BREAD & BUTTER represents a marketing and communication platform for brands, labels and designers from the areas of Denim, Sportswear, Street Fashion, Function Wear and Casual Dressed Up, as well as for suppliers from the preliminary stage of the textile industry.
With a unique brand portfolio, BREAD & BUTTER confirms its position as the leading international trade fair and trademark – it is the meeting point for buyers, traders and representatives from the textile industry press.
Like no other event, the “tradeshow for selected brands” reflects the culture and brand philosophy of its exhibitors: the brands exhibiting at BREAD & BUTTER present themselves according to their brand direction with their complete versatility.
Twice each year, the “tradeshow for selected brands” brings together both inspiration and business according to the basic principle of “Fun & Profit”. Its early date makes BREAD & BUTTER the kick-off event within the industry.
One of the shows highlights will include Reebok’s unveiling of the new and revised classics, the Reebok Pump to celebrate the the trainers 20th anniversary.
To check out which other brands will be in attendance showcasing their latest offerings click here.
Filed under: entertainment, film/tv, new media/technology, pop culture, pr | Tags: 'Transformers: Return of the Fallen, Giant Effing Robots, Megan Fox, Michael Bay, Paramount Pictures International, Rubber Republic, Shia LaBeouf, Stephen Spielberg, The Real Effing Deal
Paramount Pictures has launched a worldwide blog campaign to promote the release of ‘Transformers: Return of the Fallen’ featuring video footage of robots “taking over the world”.
The campaign is based around two conspiracy blogs, The Real Effing Deal and Giant Effing Robots, which are run by characters from the new film and track various bizarre robot sightings across the world.
Transformer robots have so far been “spotted” in Tokyo, Berlin, Rome and Barcelona. Videos and photos of these mock sightings have been posted online.
One video shows robots appearing at the Champion’s League final in Rome.
The most recent “sightings” have been in France and the UK. In France two model-aeroplane enthusiasts watched their plane crash and transform into a robot.
In the UK, there was a similar incident involving a scooter transforming into a robot and running off in the darkness.
The overall objective of the campaign is to allow fans to get more involved in the film’s back story and find out what has happened since the first instalment.
Thousands of internet users have visited the blogs to date, interacting with the blogging characters by posting hundreds of comments and theories.
Heath Tyldesley, marketing director for Paramount Pictures International, said: “Extending the narrative of the film into the real world prior to a film’s release is a great way of building buzz and awareness among fans and viewers, rewarding them for their engagement with the first film.
“Directors are really embracing broadening the platforms of the films narrative to include the web and Michael Bay is no exception.”
‘Transformers: Return of the Fallen’, is the sequel to ‘Transformers’, which was released in 2007.
Lead characters Shia LaBeouf (as Sam Witwicky) and Megan Fox (as Mikaela Banes) are back in the sequel, joining the heroic Autobots in the fight against the evil Decepticons who are out to steal the sun.
Directed by Michael Bay and executive produced by Stephen Spielberg, ‘Transformers: Return of the Fallen’ is out in the UK on June 24.
Matt Golding, creative director at Rubber Republic, said: “These clips not only take the world of the film into new spaces where fans can engage online, but also provide additional content around the film driving awareness of the release.”
(source: www.brandrepublic.com)
Filed under: art/design/architecture, fashion/style, pop culture | Tags: Damien Hirst, Ford Fiesta, Gavin Turk, LeCool, Sarah Lucas, Tate Modern, Vauxhall Art Car Boot Fair
Ah the joys of the Chapman Brothers on the cheap or Peter Blake for pennies? It’s has to be London’s unlikeliest market – the Vauxhall Art Car Boot Fair . Last year Londoners descended in droves to see a drab East End car park transformed into a kind of bargain basement Tate Modern. Sarah Lucas sold personalised mugs out the back of a London cab, Gavin Turk doled out car-tyre prints to punters who pay by the metre, and burlesque dancers, beatboxers and chefs did their thing to keep the party going. To be honest this event sorts out the art world’s men-of-the-people from the elitists – you can’t see Damien Hirst auctioning one of his blinged-up skulls from the back of a Ford Fiesta – and leaves us ordinary Londoners with the best chance of an arty bargain this side of the Royal Academy Secret Postcard exhibition. Essential.
(source: http://lecool.com/cities/london/newsletters/current.html)
Filed under: celebrity/showbiz, music, pop culture, rant/review | Tags: Bulletproof, In For The Kill, La Roux, The Bill, Trudie Goodwin
La Roux’s latest track Bulletproof is another hit, likely to be sampled and remixed to the success of her last tune In For The Kill the daughter of former The Bill actress Trudie Goodwin (June Ackland) doesn’t appear to be a one hit wonder.
Have a look and listen to the video below, keep them coming girl!
Filed under: environment, fashion/style, pop culture, pr | Tags: Elzévir Films, EuropaCorp, Google Maps, Gucci, Home, La Redoute, Luc Besson, Puma, Stella McCartney, Yann Arthus-Bertrand, YouTube
Gucci, Stella McCartney, La Redoute & Puma have funded a new full-length environmental film by movie producer Luc Besson (The Fifth Element, Transporter & Taxi franchises) and photographer Yann Arthus-Bertrand, which will was made available on video-sharing site YouTube on Friday.
Home is a 90 minute full-length film, available across Europe for ten days with the YouTube channell also featuring a range of videos including in-depth interviews and a behind the scenes look at the making of the movie.
Coproduced by EuropaCorp and Elzévir Films, Home raises awareness of the current state of planet Earth by showing landscapes from the sky.
Along with its YouTube premier at, Home debuts in 180 countries in cinemas, on more than 80 television stations and on big screens at 80 public places from Time Square in New York, to Champs de Mars under the Eiffel Tower in Paris, to Trafalgar Square in London.
Google Maps will also pinpoint real-world locations where the film will be broadcast and offers educational material on subjects from the movie
To see what the Home Project has to offer, click here.
Filed under: comedy/fun, entertainment, music, pop culture, press/media, rant/review
So if it hasn’t yet clicked, the festival period is quickly approaching, a sign of this is the blazing sun which appears set to offer us hot days for the summer day’s ahead and the barrage of marketing campaigns promoting the music gatherings through various brand partnerships to win tickets and such.
2008 saw some huge acts and memorable sets, note Jay-Z at Glastonbury and 2009 promises to be bigger and better.
Headliners this year include the Kings of Leon, Radiohead & the Arctic Monkeys (Leeds Festival– 28th-30th August), The Killers, Oasis & The Wombats (V Festival– 22nd-23rd August), The Prodigy, Franz Ferdinand & Lady GaGa at Glastonbury (24th-28th June). In addition the UK based festivals, a lot of european stages have been causing a lot of excitement over the years, higlights including Barcelona’s Benacassim and Serbia’s EXIT festival whose line-up is very similar to the above but generally offer a better atmosphere at a fraction of the price despite their locations.
mediahustler has already confirmed his attendance to the three day fortress festival EXIT (9th-12th July with acts including Moby, Manic Street Preachers, Grandmaster Flash, Kissy Sell Out, DubFire, Korn, Lily Allen and more) and Victoria Park’s LoveBox (18th-19th July / N.E.R.D. Frankmusik, Florence & The Machine, Ladyhawke, Simian Mobile Disco and Chipmunk).
Other weekenders which massively appeal are the Secret Garden Party(23rd-26th July), hidden away in fields of Huntingdonshire. Their line-up includes Jarvis Cocker, the Guildean Gang, The Holloways and mediahustler favourite, TRIP. In addition to the music, SGP has an array of , let’s say ‘alternative’ acitivites such as naked Jenga, paint wars and the burning of a pirate ship…
This year is sure to equal if not surpass the usual antics & shenanigans of this event various spectacles and parades, art installations and theatre performances. Out of all the festivals SGP is one of the friendliest and the atmosphere is second to none. A definite if you are new to the festival scene.
Another one high on the agenda is the electric dance festival Global Gathering (24th-25th July), known to attract people from all over the world is preparing for festival just as big as last year. 2008’s best moments included an awesome set from Mark Ronson with an appearance from Wiley for a rendition of ‘Wearing My Rolex’, the incredible sight of the Red Arrows soaring through the sky paying homage to the event and a great set from artist Killa Kella.
Headliners this year include Pendulum, Orbital and Paul Van Dyk – look out for key sets from E.R.O.L. James Zabiela, the Scratch Perverts & DJ Yoda too.
‘CITING!
Mediahustler 
