Mediahustler


Lohan and Tautou VOGUE >

The latest edition of the Spanish VOGUE has transformed Lindsay Lohan, otherwise known as ‘gossip-fodder-girl’ into a screen icon. The August issue has dressed the former child-star in a guise not to dissimilar from  the the starlet she is attempting to imitate, Marilyn Monroe.

With blonde locks and a Dolce & Gabbana number branded with Monroe’s image, Lohan looks all the A-lister she once dreamed of. Let’s hope she manages to maintain this classic look and mental aura – it has been reported that she has even had a Marilyn Monroe quote tattooed on her wrist reading “Everyone’s a star and deserves to sparkle.”, who knows with this much effort to replicate such an icon we may even see her grace us with a leading role in a decent flick soon enough…

Meanwhile, the U.K edition of VOGUE has provided us with the incredibly divine Audrey Tautou in a ‘tres chic’ shoot photographed by Paolo Roversi and styled by Miranda Almond the screen beauty looks every bit the goddess she is.

To read more about VOGUE U.K’s August issue see www.vogue.co.uk/-august-vogue-out-now.



Lance Armstrong x Nike: STAGES Launch >

nike stages kaws Lance Armstrong x Nike: STAGES Launch

Lance Armstrong and Nike unite to launch STAGES, a global art show to raise funds and awareness for the fight against cancer.

Paris, (July 16, 2009) – To heighten global awareness of the cancer burden, Lance has teamed up with Nike to present “STAGES,” an art show that benefits The Lance Armstrong Foundation.

Engaging the creative community in the fight against cancer, “STAGES” exhibits over twenty original works of art in response to the devastating disease with a distinct focus on the subject of survivorship. The show features some of the world’s most accomplished and promising international artists, including Ed Ruscha, Cai-Guo Qiang, Richard Prince, Catherine Opie, KAWS, Eric White, José Parlá, Christopher Wool, Tom Sachs, Dzine, and Rosson Crow.

The show unites the worlds of art, philanthropy and sport in a unique celebration of human potential inspired by Lance and dedicated to the fight against cancer. “It will project hope, strength and commitment to millions and carry the LIVESTRONG Global Cancer Campaign all over the world. I am humbled by the effort and energy given by so many to bring STAGES to life.“ said Lance Armstrong.

Nike continues to be a long time supporter of both Lance Armstrong and the Lance Armstrong Foundation, creating the yellow wristband in 2004, which gave global visibility to the foundation. To date there are over 70 million bands that have been worn by supporters throughout the world.

“We’re taking the LIVESTRONG message, which is already in the global lexicon, and giving it a different type of energy and voice. At the same time we’re combining the fight against cancer with sports and art to create a larger community that is aware and engaged in the fight against cancer,” said Mark Parker, CEO & President, Nike Inc.

The show opens to the public on Friday, July 17th following a preview today for invited guests at the world renowned Galerie Emmanuel Perrotin in Paris. It will also travel to the United States this fall. All work is available for purchase with proceeds directly benefiting the Lance Armstrong Foundation.

Contributing Artists:
Cai Guo-Qiang, Rosson Crow, Jules De Balincourt, Dzine, Shepard Fairey, Andreas Gursky, KAWS, Geoff McFetridge,Yoshitomo Nara, Catherine Opie, José Parlá, Raymond Pettibon, Lari Pittman, Richard Prince, Ed Ruscha, Tom Sachs, Kenny Scharf, Eric White, Christopher Wool, Aaron Young

(source: hypebeast.com)



The brands BREAD & BUTTER is coming… >
June 21, 2009, 7:03 pm
Filed under: fashion/style, party/event/social, pop culture, pr, press/media | Tags: ,

The 2009 BREAD & BUTTER is almost upon us, on July 1st the “tradeshow for selected brands” will provide the concept of an innovative trade fair event for the progressive, contemporary clothing culture.

After four successful years in Barcelona, BREAD & BUTTER is returning to its hometown Berlin – a city full of creativity, power and innovation!
 
As an international specialist trade fair for Street and Urban Wear, BREAD & BUTTER represents a marketing and communication platform for brands, labels and designers from the areas of Denim, Sportswear, Street Fashion, Function Wear and Casual Dressed Up, as well as for suppliers from the preliminary stage of the textile industry.
 
With a unique brand portfolio, BREAD & BUTTER confirms its position as the leading international trade fair and trademark – it is the meeting point for buyers, traders and representatives from the textile industry press.
 
Like no other event, the “tradeshow for selected brands” reflects the culture and brand philosophy of its exhibitors: the brands exhibiting at BREAD & BUTTER present themselves according to their brand direction with their complete versatility.
 
Twice each year, the “tradeshow for selected brands” brings together both inspiration and business according to the basic principle of “Fun & Profit”. Its early date makes BREAD & BUTTER the kick-off event within the industry.

One of the shows highlights will include Reebok’s unveiling of the new and revised classics, the Reebok Pump to celebrate the the trainers 20th anniversary.

To check out which other brands will be in attendance showcasing their latest offerings click here.



Sale Art Car Boot Fair >

Logo-acbf-2009-small_m

Ah the joys of the Chapman Brothers on the cheap or Peter Blake for pennies? It’s has to be London’s unlikeliest market – the Vauxhall Art Car Boot Fair . Last year Londoners descended in droves to see a drab East End car park transformed into a kind of bargain basement Tate Modern. Sarah Lucas sold personalised mugs out the back of a London cab, Gavin Turk doled out car-tyre prints to punters who pay by the metre, and burlesque dancers, beatboxers and chefs did their thing to keep the party going. To be honest this event sorts out the art world’s men-of-the-people from the elitists – you can’t see Damien Hirst auctioning one of his blinged-up skulls from the back of a Ford Fiesta – and leaves us ordinary Londoners with the best chance of an arty bargain this side of the Royal Academy Secret Postcard exhibition. Essential.

where?
Truman Brewery, Brick Lane, E1
 
when?
Sunday 14 June – 12pm-6pm
 
how much?
Free

(source: http://lecool.com/cities/london/newsletters/current.html)



A ‘reputable’ survey?! Questionable…>

British consumers rank top 50 companies by reputation 

A recent survey by the Reputation Institute has revealed that the determining factors behind the most reputable companies, as perceived by the British public were transparency and ethics.

Marks and Spencer, Smith & Nephew, Cadbury and Morrisons are ranked as the most reputable companies according to the survey of more than 5,000 consumers. It revealed that next to delivering strong products and services, consumers wanted companies to act transparently and ethically, and to prove that they care about society.

These results highlight how the worlds banks and most recently, the MPs expenses scandal has affected peoples level of trust as they opt for good honest brands and companies to consume in these times of distrust and economic downturn but do the results really reflect the nations views?!

A number of comments on the Marketing magazine website post question on survey’s validity. The opinions question this and in theory, every other survey or poll flagging how for example, 5,000 subjects does not necessarily represent the 60 plus million other British resident’s thoughts and beliefs.

Aware that reality of surveying the entire British public is unachievable, this is not the only flaw, the spread on scores… there are 9 companies with a score of roughly 69 and the ranking is based on a second decimal place and if you take normal boundaries for confidence, intervals on the actual scores for a “survey” this whole premise of ranking at this micro score level is nonsense from a professional research perspective.

Additionally the companies featured in this do not appear to be the ones Joe Public would immediately recognise, as it is a consumer survey surely the likes of Google and the BBC would be mentioned?! Whilst mediahustler is a rather media-savvy individual, it still took a few moments to clock some of the companies so how would everyday folk be able to give a knowledgeable and therefore recordable opinion?!

It unfortunately brings into question the transparency of these results, guess we can’t believe everything we are told – news flash?! No, just a rant….

Full list below:

Top 50 companies with the best overall reputations
Rank Company Global Pulse Score
1 Marks & Spencer  78.23
2 Smith & Nephew 77.58
3 Cadbury  77.58
4 William Morrison Supermarkets 77.16
5 Rolls-Royce 77.09
6 Tate & Lyle 76.84
7 Sainsbury 76.43
8 Intercontinental Hotels 76.16
9 Thomas Cook 75.99
10 Inmarsat 75.31
11 PZ Cussons 74.66
12 SAB Miller 74.25
13 Next 73.77
14 Travis Perkins 73.75
15 BHP Billiton 73.69
16 Unilever 73.6
17 Dairy Crest 73.57
18 GlaxoSmithKline 73.16
19 Associated British Foods 72.81
20 The Game Group 72.69
21 WHSmith 72.43
22 Tesco 72.29
23 AstraZeneca 71.39
24 Diageo 71.33
25 WPP Group  71.29
26 Wood Group 71.14
27 GKN 71.04
28 Weir Group 71.02
29 Wolseley 70.72
30 Babcock International Group 70.67
31 Rentokil Initial 70.38
32 Debenhams 70.31
33 Elsevier 70.09
34 Home Retail Group 70.04
35 Go-Ahead Group 70.03
36 Reckitt Benckiser 69.95
37 Xstrata  69.61
38 Johnson Matthey 69.49
39 Sage 69.47
40 Jardine Lloyd Thompson 69.45
41 Vodafone 69.45
42 Taylor Nelson Sofres 69.38
43 Nationwide Building Society 69.35
44 Yell Group 69.2
45 British Airways 68.98
46 Inchcape 68.78
47 BAE Systems 68.66
48 Pearson 68.55
49 Tomkins 68.46
50 Avis Europe 68.41


Reebok Pump’s 20th Anniversary >

In a year which has already seen the return of questionable fashion trends such as figure-hugging leggings, the body con dress and polka dots, Reebok is set to return to the 1980s to celebrate the 20th anniversary of the Reebok Pump.

Reebok Pump

The brand is gearing up for its presence at urban wear tradeshow Bread & Butter in Berlin this summer, where its key new Pump ranges will be unveiled.

The original Reebok Pump was a collaboration between Reebok’s Paul Litchfield and industrial design firm Design Continuum. It was released in 1989, as a basketball high-top shoe.

The 1990s saw Reebok promote the shoes with celebrities such as Greg Norman, Bill Walton and Michael Chang with the strapline ‘Pump up and air out’. Partly describing the Pump operation and partly a stab at rival Nike’s Air cushioning, the Pump campaign proved popular for Reebok.

Despite its price of around £100, it became something of a status symbol on urban basketball courts and eventually in suburban high schools. After the success of the basketball shoe, Reebok designed pump shoes for football and other sports.

Reebok is planning a series of global retail partnerships to promote the 20th anniversary with new footwear and clothing ranges, and campaign activity through its agencies M&C Saatchi, DDB and Glue.

Low-key promotional activity has already started. ‘Reebok Pump 20th Anniversary’ has already sponsored menswear designer Christopher Shannon’s London Fashion Week show this year, which saw the designer show new Reebok designs the Reebok Ex-O-Fit SG and Reebok AXT Pump trainers which inspired his latest collection.

mediahustler will be one of the first inline for these beauties, SIZE 10 PLEASE!

(source: www.marketingmagazine.co.uk)



Fashion brand’s show us our Home…>

Gucci, Stella McCartney, La Redoute & Puma have funded a new full-length environmental film by movie producer Luc Besson (The Fifth Element, Transporter & Taxi franchises) and photographer Yann Arthus-Bertrand, which will was made available on video-sharing site YouTube on Friday.

Home is a 90 minute full-length film, available across Europe for ten days with the YouTube channell also featuring a range of videos including in-depth interviews and a behind the scenes look at the making of the movie. 

Coproduced by EuropaCorp and Elzévir Films, Home raises awareness of the current state of planet Earth by showing landscapes from the sky.

Along with its YouTube premier at, Home debuts in 180 countries in cinemas, on more than 80 television stations and on big screens at 80 public places from Time Square in New York, to Champs de Mars under the Eiffel Tower in Paris, to Trafalgar Square in London.

Google Maps will also pinpoint real-world locations where the film will be broadcast and offers educational material on subjects from the movie

To see what the Home Project has to offer, click here.



LOUIS VUITTON: ART, FASHION & ARCHITECTURE BOOK >

A powerful entity in the world of fashion, Louis Vuitton’s reach over the years has extended much beyond its humble beginnings as a luggage brand. In its latest book release, LV’s unparalleled reach over numerous facets of society and design are outlined in its self-titled book, Louis Vuitton: Art, Fashion and Architecture.

The publication explores many aspects of LV that have created their image into what it is today providing an insight to the various projects and people they have come across effecting the luxury brands existence.  With 400 pages discussing the history and association with numerous personalities from the world of art, architecture, design, photography and fashion.

A special deluxe version will release on September 1 online at LouisVuitton.com and at Louis Vuitton stores and features artwork by Takashi Murakami. Here is a synopsis of the book as well as a three-question interview with Yves Carcelle, Chairman and CEO of Louis Vuitton.  A cornerstone of creativity, the Louis Vuitton book will be available in three languages, English, French and Italian.

The deluxe edition designed by Takashi Murakami: Hardcover with a “LV with Hands” jacket and a plexiglass slipcase engraved with Damier pattern is on sale exclusively in Louis Vuitton’s stores and on LouisVuitton.com

(source: http://www.ilvoelv.com)



Gisele is revealed as the worlds richest model >

Forbes.com announced yesterday that the incredibly hot Gisele Bundchen is officially the highest paid model in the world.

Raking in more than £15million in the past year this marks the third year Gisele Bundchen has been top of the list of highest-paid models and at only 28 years old, the girl has done well. Despite this success though, it appears even the most beautiful and most paid model in the world is also subject to the current climate as the list reports she is £6mill down on the year before due to the economic crisis.

With campaigns for Versace, Dior, True Religion Jeans, and Ebel watches. Not to mention, her own line of shoes and flip-flops, called Ipanema Shoes it easy to see how she keeps the money flowing in her direction. Recently married to NFL Patriots player Tom Brady (one lucky, lucky, lucky man), it’s been rumoured Gisele is pregnant, however the couple are denying it.

German model Heidi Klum came in second earning £10million and British star Kate Moss was placed third with £5.8million, which was up by £620,000 upon last year. The top 5 highest-earning models didn’t change from last year.

To see the full run-down, click here.



PPQ for Vodafone PPPARTY >

Last night saw the launch of PPQs collaboration with mobile service provider Vodafone in which they created a rather chic and stylish bag to protect and transport their Dell Inspiron Mini 9 netbook.

PPQ

mediahustler managed to blag an invite to the event held at PARAMOUNT in London last night and admittedly schmoozed & boozed more than I expected, in my defence the free Barcadi Mojitos and Peroni were too good to decline.

Also in attendance were Lola and Tali Lennox, Leah Wellar, Assisi Jackson, Jazzy De-Lisser, Fifi Brown, and obviously PPQ designers Amy and Percy

Word on the top level venue was that Peaches Geldof was on the phone to the girls all night letting them know she was on the way – but she left as soon as she turned up because she’d heard Feris was inside – awkward…  

Prince Harry’s new love interest Caroline Flack was also there eyeing up the PPQ bags as DJ’s c’est jour Broken Hearts were playing their usual retro-spectacular set.

The venue was packed, even beyond its finishing time to which the guests hurried to the after party at West End club M*vida where Clack, Amy and Percy all hit the decks.

Overall it was a great night, highlight to this beyond the drinks was meeting American VOGUE editor Mark Holgate…

Until the next party, mediahustler out…