Filed under: awards/ceremonies/lists, entertainment, environment, fashion/style, film/tv, good/bad/ugly, pr, press/media, rant/review | Tags: BBC, Cadbury, Google, Marketing, Marks and Spencer, Morrisons, Reputation Institute, Smith & Nephew
A recent survey by the Reputation Institute has revealed that the determining factors behind the most reputable companies, as perceived by the British public were transparency and ethics.
Marks and Spencer, Smith & Nephew, Cadbury and Morrisons are ranked as the most reputable companies according to the survey of more than 5,000 consumers. It revealed that next to delivering strong products and services, consumers wanted companies to act transparently and ethically, and to prove that they care about society.
These results highlight how the worlds banks and most recently, the MPs expenses scandal has affected peoples level of trust as they opt for good honest brands and companies to consume in these times of distrust and economic downturn but do the results really reflect the nations views?!
A number of comments on the Marketing magazine website post question on survey’s validity. The opinions question this and in theory, every other survey or poll flagging how for example, 5,000 subjects does not necessarily represent the 60 plus million other British resident’s thoughts and beliefs.
Aware that reality of surveying the entire British public is unachievable, this is not the only flaw, the spread on scores… there are 9 companies with a score of roughly 69 and the ranking is based on a second decimal place and if you take normal boundaries for confidence, intervals on the actual scores for a “survey” this whole premise of ranking at this micro score level is nonsense from a professional research perspective.
Additionally the companies featured in this do not appear to be the ones Joe Public would immediately recognise, as it is a consumer survey surely the likes of Google and the BBC would be mentioned?! Whilst mediahustler is a rather media-savvy individual, it still took a few moments to clock some of the companies so how would everyday folk be able to give a knowledgeable and therefore recordable opinion?!
It unfortunately brings into question the transparency of these results, guess we can’t believe everything we are told – news flash?! No, just a rant….
Full list below:
Top 50 companies with the best overall reputations | ||
Rank | Company | Global Pulse Score |
1 | Marks & Spencer | 78.23 |
2 | Smith & Nephew | 77.58 |
3 | Cadbury | 77.58 |
4 | William Morrison Supermarkets | 77.16 |
5 | Rolls-Royce | 77.09 |
6 | Tate & Lyle | 76.84 |
7 | Sainsbury | 76.43 |
8 | Intercontinental Hotels | 76.16 |
9 | Thomas Cook | 75.99 |
10 | Inmarsat | 75.31 |
11 | PZ Cussons | 74.66 |
12 | SAB Miller | 74.25 |
13 | Next | 73.77 |
14 | Travis Perkins | 73.75 |
15 | BHP Billiton | 73.69 |
16 | Unilever | 73.6 |
17 | Dairy Crest | 73.57 |
18 | GlaxoSmithKline | 73.16 |
19 | Associated British Foods | 72.81 |
20 | The Game Group | 72.69 |
21 | WHSmith | 72.43 |
22 | Tesco | 72.29 |
23 | AstraZeneca | 71.39 |
24 | Diageo | 71.33 |
25 | WPP Group | 71.29 |
26 | Wood Group | 71.14 |
27 | GKN | 71.04 |
28 | Weir Group | 71.02 |
29 | Wolseley | 70.72 |
30 | Babcock International Group | 70.67 |
31 | Rentokil Initial | 70.38 |
32 | Debenhams | 70.31 |
33 | Elsevier | 70.09 |
34 | Home Retail Group | 70.04 |
35 | Go-Ahead Group | 70.03 |
36 | Reckitt Benckiser | 69.95 |
37 | Xstrata | 69.61 |
38 | Johnson Matthey | 69.49 |
39 | Sage | 69.47 |
40 | Jardine Lloyd Thompson | 69.45 |
41 | Vodafone | 69.45 |
42 | Taylor Nelson Sofres | 69.38 |
43 | Nationwide Building Society | 69.35 |
44 | Yell Group | 69.2 |
45 | British Airways | 68.98 |
46 | Inchcape | 68.78 |
47 | BAE Systems | 68.66 |
48 | Pearson | 68.55 |
49 | Tomkins | 68.46 |
50 | Avis Europe | 68.41 |
Filed under: celebrity/showbiz, entertainment, good/bad/ugly, music, rant/review | Tags: 808s & Heartbreak, Kanye West, Paranoid, Rihanna
Kanye West. Check. Rihanna. Check. Good video. Un-check…
…that’s right, whilst attempting to take the usual artistic route, ‘Yeezy’ introduces the latest music video for the track “Paranoid” (taken from his critically acclaimed 808s & Heartbreak album) but in mediahustler’s opinion it just doesn’t impress.
Whilst his previous music videos have captured the flair and feeling of the songs well, unfortunately this one, even with the sexy and sultry chart topper Rihanna just lacks his usual style and swagger.
Have a look for yourself and let me know your thoughts…
Last month, four men who run the Pirate Bay, perhaps the largest movie-piracy Web site on the planet, were convicted in a Swedish court of promoting copyright infringement and sentenced to a year in prison apiece. These men were true believers, high-concept pranksters, and sworn enemies of the movie industry. Dubbing the proceedings a “spectrial,” (an amalgam of trial and spectacle), they and their supporters drove a bus around Europe, rallying people to their side. Friends of the cause protested outside the courthouse, where the bus was parked and served as their public relations headquarters.
(source:http://www.reuters.com/)
Filed under: art/design/architecture, celebrity/showbiz, comedy/fun, entertainment, fashion/style, film/tv, good/bad/ugly, new media/technology, press/media | Tags: Photoshop
Right, this is good stuff – A site dedicated to finding those clumsy manipulations, senseless comping, lazy and thoughtless retouches. Its magical!
Check out the blow for prime example “Show A Little Leg”
Click here for more Photoshop blunders…
Filed under: good/bad/ugly, news, pr | Tags: Evening Standard, Geordie Greig, McCann Erickson
A story which has been circulating lately, particularly in a meeting I had today which discussed the Evening Standards latest advertising campaign, one which is being hailed as a remarkable stance on their apparent loss of contact with its readers…confused, yes I was too so much so that I am casting my own opinion a few days after it was reported…
If you didnt already know, the Evening Standard launched a teaser ad campaign, the work of McCann Erickson to apologise to Londoners for five different reasons. Click here to see all five ads.
The reasoning behind this, market researchers discovered that Londoners considered the paper to be too negative, not celebratory enough and guilty of failing to cater for the capital’s needs and Geordie Greig (the new editor, under Lebedev)’s response was to deal with this head on and admit to previous failings.
Already making the Standard a talking point this strategy could actually win back readers it lost touch with and may recruit additional support by embracing readers and re-engaging with London.
mediahustler is still unsure of this daring approach, if anything they have shot themselves in the foot by flagging a problem that Evening Standard readers didn’t know existed and evidently they themselves hadn’t noticed either.
In a time when ‘sorry’ seems to be the easiest word to say these days – what with bankers, MPs and anyone else wanting to throw the word out there I find myself repulsed by the constant remark
See one of the apologetic banners below:
Filed under: comedy/fun, entertainment, good/bad/ugly, new media/technology, pr | Tags: FHM, iPod Touch, MacBook Air, PR Week, PS3
Recently mediahustler received an unfortunate yet shameless email from a senior journalist at FHM, explaining that their house had been burgled. In a bid to replace the variety of expensive gadgets, including a MacBook Air, PS3 and iPod Touch said journo took to emailing the entirety of his PR contacts requesting they help to replace these items in return for coverage of ‘pretty much anything’ or ‘a virtual hug, high-five or stone cold cash’.
Needless to say the barter doesn’t appear to have amounted to much with the email circulating around the industry and ending up on this week’s ‘Flack’ section of PR Week…
An unlucky situation to be in, burglary is not nice but for laughs this is pure gold!
See an extract from the email below:
My condolences go out…
Filed under: good/bad/ugly | Tags: Alexander Lebedev, Daily Mail, Daily Mail & General Trust, Evening Standard, Independent News & Media, Roger Alton, The Independent
Launched in 1986, The Independent is one of the youngest UK national daily newspapers but it seems that youth does not promise life as unease and uncertainty are a flurry in the newsroom.
Tension continues to rise after two rounds of redundancies in recent years, the parent company’s Independent News & Media’s inability to secure backing to cover the £179m bond or even confirm sale of the publisher resulting in possible closure of the flagship newspapers. To add more salt to the wound Roger Alton, editor of The Independent joked to a rally of staff that he was considering disappearing to run and apple farm causing further turmoil to an already worried editorial team.
After Alton’s apparent vote of no confidence in the future of the publication and sister print, the Independent on Sunday journalists have found themselves agreeably speculating about their prospects, already having to write their stories to fit and news editors being asked to take on the role of subeditors as well as rewriting wire copy, the prospect of sharing office space with the Mail – a newspaper that pursues a very different style of journalism to their own – is a an unfortunate position to be in. Not only do they have concerns about their new home, with rumours flying that they are being relegated to a back room with a separate entrance. They have been told that space at their new workstations is limited and each journalist can only take one box of belongings.
There had been talks with the Daily Mail & General Trust but that did not get far. There is also speculation that the London Evening Standard’s new owner, Alexander Lebedev, will buy the Independent, it has so far failed to happen.
Already adhering to a web-first policy, in contrast to many of its national rivals I think this is a sensible option as web hits can far surpass that of print circulations however this option shouldn’t dismiss the former broadsheet distribution as the editorial are a strong team, The Independent is one of mediahustler’s fondest daily reads offering creative and well-structured stories its demise would be very unfortunate, but in the absences of any buyers the future is bleak.
Again, this is a sign of the times, financial woes continue to destroy long-standing institutions and support is few and far as risk takers are too worried to invest on the possibility of growth and progress as the idea of failure is too overpowering. Understandably acceptable in this current market however there are many people, including myself who hope that The Indy and Indy on Sunday prevails.
(Source: http://www.guardian.co.uk/media/2009/may/04/independent-newspaper)
Filed under: celebrity/showbiz, entertainment, film/tv, good/bad/ugly, music | Tags: American Idol, Jackie Brown, Kill Bill, Pulp Fiction, Quentin Tarantino, Reservoir Dogs
So I was doing the usual channel change on a Sunday morn, when I quite shockingly came across a recent re-run, now I am not one to use the expletive abbreviation WTF usually, in jest perhaps but I genuinely mean it – W.T.F. was cult film director, Quentin Jerome Tarantino of Reservoir Dogs fame doing on American Idol, that’s right American buckin’ Idol?!
(picture c/o thesun.co.uk)
For those of you unaware of this, Tarantino stepped in as a celebrity guest mentor to offer words of wisdom and constructive criticism for the wannabe singers earlier this week on the hit show. Offering completely useless advice to the aspiring songsters the director provided an array of seemingly irrelevant, whilst expressive but still, clueless words of advice.
American Idol figured Tarantino would be an inspirational and helpful tutor on this weeks show but they were sadly mistaken; don’t get me wrong, I am a huge fan of his work usually but today my friends, mediahustler was in question of the guy behind cinematic hits Pulp Fiction, Kill Bill and Jackie Brown – worst thing is, after a bit of research it transpires that this isn’t the first time…QT, WTF maaan?!
Filed Under: Bad Celeb Choice #1