Rap superstar Kanye West interrupted country singing teenager Taylor Swift’s acceptance speech for Best Female Video during this weekend’s MTV Video Music Awards in a dramatic outburst.The musician ran onto the stage raving that Beyonce should have won the prize to a jeering audience.

Beyonce, who won video of the year and two other awards for Single Ladies, later invited Swift back onto the stage to complete her acceptance speech.

He has since apologised leaving the below post on his blog:

I feel like Ben Stiller in “Meet the Parents” when he messed up everything and Robert De Niro asked him to leave… That was Taylor’s moment and I had no right in any way to take it from her. I am truly sorry.

Whilst West’s outspoken stage-invasion caused a degree of annoyance and a level of disrespect, the overall outcome of his actions will inevitably work in Swift’s favour. How so? Much like the MTV Movie Awards stunt between Sacha Baron Cohen’s ‘Bruno’ and Eminem it created such a buzz and mass hype that the profile of both was some of the most searched online and off.

It is not clear whether the actions of West and reaction of Swift were premeditated in a bid to create controversy and excitement but the inevitable aftermath of this is likely to cause a flutter of exhilaration for Miss Taylor Swift’s publicist above and beyond the actual winning of the award.

With backing from Beyonce, a formal apology from Kanye and a viral video all over the web not to mention the amount of fan videos (below) posted in response to their thoughts on the matter this is already causing mass awareness even for those who didn’t see the actual show are tuning in anyway possible to see the action. Likelihood is, Swift will now be seen in interviews across the media and other PR tactics will be employed to capitalise upon this.

mediahustler will be watching this space.

For other famous and rather funny stage invasions check out the Mirror.co.uk for their top 10 including such highlights as 50 Cent, the late Michael Jackson, Iggy Pop, Robbie Williams and others.