Mediahustler


Kanye West vs. Taylor Swift – PR’s wet dream…>

Rap superstar Kanye West interrupted country singing teenager Taylor Swift’s acceptance speech for Best Female Video during this weekend’s MTV Video Music Awards in a dramatic outburst.The musician ran onto the stage raving that Beyonce should have won the prize to a jeering audience.

Beyonce, who won video of the year and two other awards for Single Ladies, later invited Swift back onto the stage to complete her acceptance speech.

He has since apologised leaving the below post on his blog:

I feel like Ben Stiller in “Meet the Parents” when he messed up everything and Robert De Niro asked him to leave… That was Taylor’s moment and I had no right in any way to take it from her. I am truly sorry.

Whilst West’s outspoken stage-invasion caused a degree of annoyance and a level of disrespect, the overall outcome of his actions will inevitably work in Swift’s favour. How so? Much like the MTV Movie Awards stunt between Sacha Baron Cohen’s ‘Bruno’ and Eminem it created such a buzz and mass hype that the profile of both was some of the most searched online and off.

It is not clear whether the actions of West and reaction of Swift were premeditated in a bid to create controversy and excitement but the inevitable aftermath of this is likely to cause a flutter of exhilaration for Miss Taylor Swift’s publicist above and beyond the actual winning of the award.

With backing from Beyonce, a formal apology from Kanye and a viral video all over the web not to mention the amount of fan videos (below) posted in response to their thoughts on the matter this is already causing mass awareness even for those who didn’t see the actual show are tuning in anyway possible to see the action. Likelihood is, Swift will now be seen in interviews across the media and other PR tactics will be employed to capitalise upon this.

mediahustler will be watching this space.

For other famous and rather funny stage invasions check out the Mirror.co.uk for their top 10 including such highlights as 50 Cent, the late Michael Jackson, Iggy Pop, Robbie Williams and others.

50 Cent, Robbie Williams and their unwanted special guests



MTV Movie Awards 2009 – put your best vote forward…>

Voting is officially open for the MTV Movie Awards 2009 and for the first time ever, they have tasked viewers this year to select nominees for categories including ‘Who had the best kiss?’ the ‘Most insane WTF moment?’ and new category ‘Best Song From a Movie?’ The esteemed 2009 MTV Movie Awards panel has requested the help of Joe Public to determine who deserves what this year.

It appears last year’s teen-vampire-hit Twilight will go head-to-head with Oscar-winning Best Film Slumdog Millionaire at the 2009 MTV Movie Awards later this month. Each film has received nominations in six award categories including Best Movie, Best Kiss and Breakthrough Performance Male.

Last year’s 2008s wealth of comic book adaptations is indeed reflected in this year’s list of MTV Movie Award nominees, with 11 nominations spread over 7 categories — from the grand “Best Movie” all the way to the new, earlier mentioned, most head-scratching “Best WTF Moment.”

See the breakdown below courtesy of MTV Splash Page:

BEST MOVIE: The Dark Knight takes on Iron Man in this category — but the real question is whether either film will be able to compete with Twilight in the MTV audience. Come on, comic book crew, give ‘em heck!

BEST FEMALE PERFORMANCE: Angelina Jolie’s role as the super-sexy Fox in Wanted nabbed her a nomination for best female performance. Are you going to be the one to deny Fox a vote (or anything else, for that matter)? I didn’t think so.

BEST MALE PERFORMANCE: It’s Batman vs. Iron Man as Christian Bale’s performance in The Dark Knight receives a nomination alongside Robert Downey Jr.’s Iron Man, Tony Stark. Can either of them beat Zac Efron, though?

BEST VILLAIN: Sure, the late, great Heath Ledger is likely to have his great performance as The Joker in The Dark Knight recognized by fans, but Luke Goss is also in the running for his Hellboy II: The Golden Army role.

BEST KISS: Wanted gets another nomination for its steamy lip-lock between Angelina Jolie and James McAvoy. But was it more memorable than the vampire-human makeout session in Twilight? Only you can decide!

BEST FIGHT: It’s another comic book twosome, but instead of locking lips, these comic book duets are fighting to be recognized as the best brawl of 2008. Christian Bale and Heath Ledger worked out their anger issues in The Dark Knight, but Ron Perlman and Luke Goss got downright supernatural in their Hellboy II battle.

BEST WTF MOMENT: It’s a big ol’ spoiler, so we’ll understand if you refrain from checking this one out — but there’s a lot to be said for the Wanted moment that’s vying for this head-scratching award. Sure, it was a bit of a departure from the comic book story, but it was still a big part of this hit adaptation. If you’ve seen the film, go ahead and vote it up, folks.

mediahustler favourite, Saturday Night Live & The Lonely Planet comic Andy Samberg will host the event as he joins the ranks of such comedic mega-stars as Ben Stiller, Mike Myers, Sarah Silverman and Eddie Murphy.

If you fancy being part of the voting-massive then here’s how you do it: Between May 4 – May 27, viewers can visit www.MovieAwards.MTV.com and vote for their favourites.